Other’s Sell Soap,
We Sell Longevity
At BIORESTORE, we believe that the life of your clothes should be longer, not shorter. In today’s world, it’s all too common to buy a new garment, wear it repeatedly, and then watch it become worn-out far too quickly. This cycle contributes to unnecessary waste, environmental strain, and the constant need to buy more. We see a better way, and we’re here to change the narrative.
BIORESTORE isn’t just a range of laundry products – it’s a commitment to a more mindful and sustainable future for the textile industry. It’s a pathway to treat our clothes differently and embrace a better way of caring for them that not only prolongs their lifecycle but also keeps them looking and feeling new for longer.
Our story
The Start
The philosophy of clothing care isn’t something new. For generations, people have known how to take care of their clothes, how to make them last, and how to preserve their value. But over time, this tradition faded, replaced by fast fashion and a throwaway culture.
As a part of the fashion industry, we saw this shift firsthand and decided to bring that wisdom back & to push it forward with BIORESTORE’s innovative laundry care Re-Tegent™ treatments. That’s when in 2020 our founders Wajahat and Richard fired themselves from the Fashion & Textile industry & started BIORESTORE.
Today
Since our beginning in 2020, BIORESTORE has been dedicated to change how we care for our clothing. In a short span, we’ve expanded our product line to include five innovative laundry treatments, each designed to restore and prolong the life of your clothing.
Through our efforts, we’ve helped restore more than 57,142* clothing items, contributing to a potential saving reduction of approximately 351,400kg* in CO2e emissions, a fact that was recognised by the H&M Foundation by winning the Global Change Award in 2022 recognising our innovative approach to sustainable fashion.
*Verified by Climate Partner gmbh
The Future
Looking ahead, we remain committed to advancing our mission across the globe. With several major fashion brands retailing BIORESTORE and thousands of satisfied customers, we are excited about the future of our game-changing Laundry Re-Tergent™ Treatments.
Our goal is to embrace sustainable fashion & garment care by enabling people to restore and revive what they already have in their wardrobes rather than adding brand-new pieces to their shopping baskets & overflowing wardrobes.
After many years in the fashion & textile industry, we understood the urgent need for a better way to care for our clothes—and our planet.
Driven to make a real impact with this global challenge we fired ourselves from the fashion & textile industry, in order to redefine the way we care for & treat our clothes, aiming to solve the lifestyle to waste-pile lifecycle 1 wardrobe at a time.
Wajahat Hussain & Richard Toon
Founders of BIORESTORE
Award-Winning
As seen in
Fabric Care
Better Laundry Solutions for Every Fabric – See What’s New!
BIORESTORE offers 4 new innovative Laundry Re-Tergent™ Treatments designed to restore, protect, and extend the life of your clothes, keeping them fresh, vibrant, and looking great and lasting for longer.
Why BIORESTORE Cotton is Your One-Stop Pilling Solution
BIORESTORE Cotton is your go-to solution for tackling pilling, renewing your favorite cotton garments, and extending their life, making your wardrobe feel new again with every wash.
Hand-Me-Downs: Where Memories Meet Modern Style
BIORESTORE Cotton helps transform your hand-me-downs into modern, eco-friendly style staples, preserving memories while reducing waste and keeping your wardrobe fresh.